Rapidemo
How Joiin Achieved a 5-Year ROI with a Single Rapidemo Video
How Joiin 6x'd their video output, cut per-video production costs, and kept their support library in step with the product.
Free to record and edit. License unlocks export.
This financial reporting SaaS turns customer-support and sales-demo videos into one-take recordings, keeping their video library in step with the product.
Joiin , a financial reporting platform, faced a common SaaS dilemma: their product was evolving faster than their support content. Outsourced how-to videos required weeks of editing back-and-forth at £500 each, so the help centre struggled to keep pace with new features. By switching to Rapidemo for routine how-to content, Joiin brought day-to-day production in-house, freed their external editing budget for higher-value work, and turned the bulk of video creation from a multi-week project into a 10-minute task.
- The Results: A 5-year ROI achieved from a single recording.
- The Saving: £500+ saved per how-to video by producing in-house.
- The Impact: Support library updated in real-time vs. periodically.
"Previously, we would pay an outside editor £500 for a polished video. I just replicated that quality in a single recording using Rapidemo. By my calculations, that's a five-year ROI on one video."
The Problem: The "Knowledge Asymmetry" Gap
For Harry, the Head of Customer Success at Joiin, video is essential for explaining complex financial data in their app. But his old workflow ran into what he calls an "asymmetry of knowledge."
For polished how-to content, Harry would record a walkthrough and send it to an external editor. The editing itself was great, but external editors weren't inside Joiin's product day-to-day, so each video took rounds of feedback to get the technical nuances of financial reporting right. Combined with the £500-per-video cost, this made it hard to keep how-to content in step with a fast-moving product.
The result? When the product moved fast, the support library couldn't always move with it. "They were good enough, but they weren't perfect replicas of what a customer would see," Harry explains. With each outsourced video taking weeks, the team had to queue updates, leaving a gap between the live product and the help centre.
Picking the right tool for the job
Joiin uses both approaches: external editors for brand films and high-value marketing, Rapidemo for routine how-to content.
| Factor | External (brand assets) | In-house (agile content) |
|---|---|---|
| Use Case | High-value marketing and brand films. | How-tos, sales demos, and product support. |
| Workflow | Multi-step, iterative process. | Single recording, one-and-done. |
| Turnaround | Days to weeks. | Instant, in step with the product. |
| Product Context | Requires detailed briefs. | Expert-led: the team knows the UI. |
The Solution: Closing the Gap with Content Agility
Harry needed editor-quality content without an editor. With Rapidemo, Joiin's Customer Success and Sales teams record polished demos in one take, no post-production required.
1. Intuitive Auto-Zoom for Data Clarity
Joiin's platform deals with dense rows of financial data. On a standard screen recording, these details are easily lost. "The zoom is just really intuitive," Harry notes. "It tells the customer exactly what they need to be looking at automatically, rather than me having to pay someone to manually add those effects." This ensures the focus remains on the data that matters most to Joiin's users.
2. Removing the Editorial Bottleneck on How-Tos
Bringing how-to videos in-house freed up the £500-per-video budget for higher-value editorial work. The week-long feedback loop became a "one-and-done" recording. "I am the epitome of having zero creative skills," says Harry. "With Rapidemo, we can churn out videos really quickly and iterate constantly."
3. In Step with the Product
The biggest shift was moving from a static content strategy to an agile one. In the past, support videos were refreshed periodically, lagging behind the product. Today, Harry's team can update a video the moment a new feature launches or a UI element changes. Documentation now matches the live product, which builds trust with the accountants and CFOs Joiin serves.
A real Joiin how-to, recorded with Rapidemo in one take. The auto-zoom guides your eye through dense financial reports to exactly the numbers that matter.
The Results: A "Five-Year ROI" in Minutes
The most immediate impact was the ROI. By producing one how-to video in-house with Rapidemo instead of outsourcing it, Joiin saved enough to cover five years of their Rapidemo subscription.
Beyond the numbers, the qualitative impact has been significant:
- Customer Trust: Harry consistently receives feedback like "This video is great" from users who find the new, polished demo videos easier to follow.
- Beyond "Good Enough": The internal feedback is simple: "This is really good." The team is now producing consistently high-quality content in minutes instead of months.
- Sales Momentum: Sales can send a polished, personalised demo to each prospect, instead of a generic recording or waiting on a scheduled call.
"It's super easy to pick up, particularly even for someone with zero editing skills like myself. The time-to-value is just so quick."
Produce high-quality screen recordings with zero editing skills
- Auto Zoom: Automatically guide your viewer's eye by zooming in on clicks.
- Engaging Layouts: Combine camera and screen layouts for more engaging demos.
- Consistent branding: Customize your recordings and add your branding in seconds.
Why Customer Success Teams Love Rapidemo
Rapidemo removes the bottleneck on routine how-to content by enabling Customer Success teams to create polished, one-take recordings with zero post-processing. The result? You spend your time solving customer problems and iterating on features instead of managing feedback loops every time the product changes.
Create beautiful, polished screen videos in minutes
and take your video production to the next level.
Free to record and edit. License unlocks export.